Chelsea Unveil Striking Blue Flame Home Kit for 2024-25 Season

Chelsea Football Club unveiled their new home kit for the 2024-25 Premier League season on Monday, featuring a bold design that has already sparked debate among fans.

Produced by Nike, the kit showcases a striking ‘blue flame’ theme that covers both the shirt and shorts.

The design is centered around the concept that “the hottest part of the flame burns blue,” with a swirling, shimmering graphic laid over a vibrant blue background.

According to the club’s social media posts, this flame graphic symbolizes the “melting pot” of London culture, while the flecks and ripples of liquid silver represent Chelsea’s rich history and success.

Enhancing the fiery motif, thin white and bright orange trim on the sleeves and shorts provide contrast, described as a nod to the “fresh fire coming through the club’s youth ranks” at their Cobham training center.

The kit also features an iridescent, embossed club crest and logos, carried over from last season’s jersey but now tinted in silvery blue instead of gold.

Upon its launch, the new design has divided opinion among Chelsea supporters on social media, with some quick to label it as “historically bad.” However, the club reminds fans of previous controversial designs, such as the “Op Art” shirt from the 2021-22 season.

Interestingly, the new kit currently lacks a main sponsor across the front of the shirt. Chelsea’s agreement with sports technology company Infinite Athlete, reportedly worth £40 million, expired at the end of last season.

This situation mirrors last summer when the Blues started the 2023-24 campaign without a shirt sponsor, only securing a deal with Infinite Athlete six weeks into the season.