Twitter Completes Migration to X.com, Confirms Musk

The social network formerly known as Twitter has now fully migrated to X.com, owner Elon Musk confirmed on Friday.

The billionaire head of Tesla, SpaceX, and other ventures purchased Twitter for $44 billion in late 2022 and announced the rebranding to X last July.

While the logo and branding were changed to “X,” the domain name remained Twitter.com until Friday.

“All core systems are now on X.com,” Musk wrote on X, posting an image of a white X on a blue circle.

As of Friday morning, queries to Twitter.com redirected users to X.com, though the original domain name still appeared on some browsers.

Musk has a history of using the letter X in his companies’ branding, starting in 1999 with his online financial venture X.com. When he bought Twitter, he formed X Corp to facilitate the acquisition.

Musk has expressed his vision for “X” to evolve into a super-app similar to China’s WeChat, which integrates messaging, voice and video calling, social media, mobile payments, games, news, online booking, and more.

Additionally, X has launched an AI chatbot named “Grok,” which became available in Europe this week.

Musk’s leadership of X has been controversial. He has fired thousands of employees, overseen major technical issues, and reinstated accounts of right-wing conspiracy theorists, including former US President Donald Trump.

European regulators have launched probes into X and other social media platforms over concerns about misinformation. The EU recently demanded that X explain its decision to cut content moderation staff, with a deadline set for Friday.